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438 pages • missing pub info (editions)
ISBN/UID: 9781138680753
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 14 September 2017
Description
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding th...
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438 pages • missing pub info (editions)
ISBN/UID: 9781138680753
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 14 September 2017
Description
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding th...
Community Reviews
Content Warnings