George Gallup in Hollywood by Susan Ohmer

George Gallup in Hollywood

Film and Culture

Susan Ohmer

284 pages missing pub info (editions)

nonfiction art history informative medium-paced
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George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected...

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