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Shirley Biagi
392 pages • first pub 1989 (editions)
ISBN/UID: 9780534265984
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It t...
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—
Shirley Biagi
392 pages • first pub 1989 (editions)
ISBN/UID: 9780534265984
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It t...