Media/impact: An Introduction to Mass Media by Shirley Biagi
Media/impact: An Introduction to Mass Media

Shirley Biagi

Media/impact: An Introduction to Mass Media

Shirley Biagi

392 pages first pub 1989 (editions)

medium-paced
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Description

This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It t...

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