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Klaus Backhaus
72 pages • missing pub info (editions)
ISBN/UID: 9783658140861
Format: Paperback
Language: English
Publisher: Springer Gabler
Publication date: 24 September 2016
Description
In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived...
Community Reviews
Content Warnings
—
Klaus Backhaus
72 pages • missing pub info (editions)
ISBN/UID: 9783658140861
Format: Paperback
Language: English
Publisher: Springer Gabler
Publication date: 24 September 2016
Description
In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived...
Community Reviews
Content Warnings