Marketing and Financial Management: New Economy - New Interfaces by Michael Halliday, David Walters

Marketing and Financial Management: New Economy - New Interfaces

Michael Halliday, David Walters

432 pages missing pub info (editions)

nonfiction business economics
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Description

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate ...

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