Lovemarks: the future beyond brands by Kevin Roberts, Kevin Roberts
Lovemarks: the future beyond brands

Kevin Roberts, Kevin Roberts

Lovemarks: the future beyond brands

Kevin Roberts, Kevin Roberts

248 pages first pub 2004 (editions)

nonfiction business design informative reflective slow-paced
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"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that tradit...

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