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Kevin Roberts, Kevin Roberts
248 pages • first pub 2004 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that tradit...
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—
Kevin Roberts, Kevin Roberts
248 pages • first pub 2004 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that tradit...