Principles of Marketing by Frances Brassington, Stephen Pettitt

Principles of Marketing

Frances Brassington, Stephen Pettitt

1264 pages first pub 1999 (editions)

informative reflective medium-paced
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Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised t...

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