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304 pages • first pub 1998 (editions)
ISBN/UID: 9780471281399
Format: Paperback
Language: English
Publisher: Wiley
Publication date: Not specified
Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best adverti...
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304 pages • first pub 1998 (editions)
ISBN/UID: 9780471281399
Format: Paperback
Language: English
Publisher: Wiley
Publication date: Not specified
Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best adverti...
Community Reviews
Content Warnings