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304 pages • first pub 2008 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly ever...
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304 pages • first pub 2008 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly ever...