Buyology: for a Coronavirus World by Martin Lindstrom

Buyology: for a Coronavirus World

Martin Lindstrom

304 pages first pub 2008 (editions)

nonfiction business psychology science informative medium-paced
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Description

Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly ever...

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