Why Women Buy: How to Sell to the World's Largest Market by Dawn Jones

Why Women Buy: How to Sell to the World's Largest Market

Dawn Jones

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nonfiction business economics informative medium-paced
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Women drive 80 percent of consumer spending. The most powerful determining factor of how we see the world is gender. This segment of the population holds a buying power of more than $4.4 trillion dollars, in the US alone Mastering the skill to tap...

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