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David Desser
388 pages • missing pub info (editions)
ISBN/UID: 9780816635139
Format: Paperback
Language: English
Publisher: University of Minnesota Press
Publication date: 28 February 2000
Description
Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remar...
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—
David Desser
388 pages • missing pub info (editions)
ISBN/UID: 9780816635139
Format: Paperback
Language: English
Publisher: University of Minnesota Press
Publication date: 28 February 2000
Description
Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remar...