Hollywood Goes Shopping, Volume 3 by David Desser
Hollywood Goes Shopping, Volume 3

David Desser

Hollywood Goes Shopping, Volume 3

Commerce and Mass Culture

David Desser

388 pages missing pub info (editions)

nonfiction art business history informative medium-paced
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Description

Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remar...

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