Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion by Nicholas Ind

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Nicholas Ind

200 pages • missing pub info (editions)

nonfiction business economics informative inspiring medium-paced
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Description

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a pa...

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