Barack Obama's Social Media Lessons for Business by Leary Brent, David Bullock, Bullock David

Barack Obama's Social Media Lessons for Business

Leary Brent, David Bullock, Bullock David

130 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This...

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