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256 pages • first pub 2003 (editions)
ISBN/UID: 9781576601471
Format: Hardcover
Language: English
Publisher: Bloomberg Press
Publication date: 27 November 2003
Description
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that bec...
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Content Warnings
256 pages • first pub 2003 (editions)
ISBN/UID: 9781576601471
Format: Hardcover
Language: English
Publisher: Bloomberg Press
Publication date: 27 November 2003
Description
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that bec...
Community Reviews
Content Warnings