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248 pages • missing pub info (editions)
ISBN/UID: 9781398693715
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 26 January 2021
Description
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subj...
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248 pages • missing pub info (editions)
ISBN/UID: 9781398693715
Format: Hardcover
Language: English
Publisher: Kogan Page
Publication date: 26 January 2021
Description
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subj...