Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices by Eldad Sotnick-Yogev, John Branch, Marcus Collins

Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices

Eldad Sotnick-Yogev, John Branch, Marcus Collins

322 pages • first pub 2018 (editions)

informative medium-paced
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Description

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects—cuddly toys, cars, even kettles—...

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