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576 pages • missing pub info (editions)
ISBN/UID: 9781260300161
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Publication date: 24 January 2018
Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ens...
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576 pages • missing pub info (editions)
ISBN/UID: 9781260300161
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Publication date: 24 January 2018
Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ens...