The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy by Gary Schwartz
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

Gary Schwartz

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

Gary Schwartz

240 pages first pub 2011 (editions)

nonfiction business economics informative medium-paced
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We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks...

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