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174 pages • missing pub info (editions)
ISBN/UID: 9781138279391
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 November 2016
Description
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. Fr...
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174 pages • missing pub info (editions)
ISBN/UID: 9781138279391
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 November 2016
Description
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. Fr...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.