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448 pages • first pub 1998 (editions)
ISBN/UID: 9788126561254
Format: Paperback
Language: English
Publisher: Wiley india Pvt. Ltd
Publication date: Not specified
Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best adverti...
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448 pages • first pub 1998 (editions)
ISBN/UID: 9788126561254
Format: Paperback
Language: English
Publisher: Wiley india Pvt. Ltd
Publication date: Not specified
Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best adverti...