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David Zilberman, Amir Heiman
256 pages • missing pub info (editions)
ISBN/UID: 9789813145665
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Publication date: 30 November 2021
Description
Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, produced and marketed to pre-selected target markets, there are consum...
Community Reviews
Content Warnings
—
David Zilberman, Amir Heiman
256 pages • missing pub info (editions)
ISBN/UID: 9789813145665
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Publication date: 30 November 2021
Description
Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, produced and marketed to pre-selected target markets, there are consum...
Community Reviews
Content Warnings