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![Advertising & IMC: Principles and Practice, Student Value Edition + 2019 Mylab Management with Pearson Etext -- Access Card Package [With Access Code] by Charles Wood, Sandra Moriarty, Nancy Mitchell](https://cdn.thestorygraph.com/jypko40f10cp5oyspxzjwoepx62k)
missing page info • missing pub info (editions)
ISBN/UID: 9780135982969
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 23 July 2019
Description
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. ...
Community Reviews
Content Warnings
missing page info • missing pub info (editions)
ISBN/UID: 9780135982969
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 23 July 2019
Description
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. ...
Community Reviews
Content Warnings