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760 pages • missing pub info (editions)
ISBN/UID: 9781292092614
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 23 May 2016
Description
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their a...
Community Reviews
Content Warnings
760 pages • missing pub info (editions)
ISBN/UID: 9781292092614
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 23 May 2016
Description
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their a...
Community Reviews
Content Warnings