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520 pages • first pub 1987 (editions)
ISBN/UID: 9780324100860
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
INTERNATIONAL MARKETING, 6e is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theor...
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520 pages • first pub 1987 (editions)
ISBN/UID: 9780324100860
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
INTERNATIONAL MARKETING, 6e is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theor...
Community Reviews
Content Warnings