Donor-Centered Planned Gift Marketing by Michael J. Rosen
Donor-Centered Planned Gift Marketing

Michael J. Rosen

Donor-Centered Planned Gift Marketing

AFP/Wiley Fund Development

Michael J. Rosen

382 pages first pub 2010 (editions)

nonfiction business economics informative medium-paced
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Description

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have h...

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