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Duncan Brown, Nick Hayes
250 pages • first pub 2007 (editions)
ISBN/UID: 9780750686006
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketi...
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—
Duncan Brown, Nick Hayes
250 pages • first pub 2007 (editions)
ISBN/UID: 9780750686006
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketi...