Influencer Marketing: Who Really Influences Your Customers? by Duncan Brown, Nick Hayes
Influencer Marketing: Who Really Influences Your Customers?

Duncan Brown, Nick Hayes

Influencer Marketing: Who Really Influences Your Customers?

Duncan Brown, Nick Hayes

250 pages first pub 2007 (editions)

informative medium-paced
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Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketi...

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