The Routledge Companion to Arts Marketing by Daragh O'Reilly, Theresa A. Kirchner, Ruth Rentschler

The Routledge Companion to Arts Marketing

Daragh O'Reilly, Theresa A. Kirchner, Ruth Rentschler

440 pages first pub 2013 (editions)

informative medium-paced
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The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between th...

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