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288 pages • missing pub info (editions)
ISBN/UID: 9780735204560
Format: Paperback
Language: English
Publisher: Prentice Hall Press
Publication date: 03 May 2011
Description
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must se...
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288 pages • missing pub info (editions)
ISBN/UID: 9780735204560
Format: Paperback
Language: English
Publisher: Prentice Hall Press
Publication date: 03 May 2011
Description
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must se...