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352 pages • first pub 2010 (editions)
ISBN/UID: 9780062405937
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: 26 April 2016
Description
What triggers fascination, and how do companies, people, and ideas put those triggers to use?Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do cer...
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352 pages • first pub 2010 (editions)
ISBN/UID: 9780062405937
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: 26 April 2016
Description
What triggers fascination, and how do companies, people, and ideas put those triggers to use?Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do cer...
Community Reviews
Content Warnings