Interactive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers by Nina Mazar

Interactive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers

Marken- Und Produktmanagement

Nina Mazar

138 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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In a time where the Internet and online retailing play a proliferating role in the world-wide economy, it is of major concern to understand e-commerce's advantages and pitfalls. Only then retailers and manufacturers can act effectively in this ext...

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