The Other Side of Innovation: Solving the Execution Challenge by Vijay Govindarajan, Chris Trimble

The Other Side of Innovation: Solving the Execution Challenge

Vijay Govindarajan, Chris Trimble

240 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements.That’s because “ideating” is energizing a...

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