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429 pages • first pub 1993 (editions)
ISBN/UID: 9780385485661
Format: Paperback
Language: English
Publisher: Currency
Publication date: Not specified
Description
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely...
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429 pages • first pub 1993 (editions)
ISBN/UID: 9780385485661
Format: Paperback
Language: English
Publisher: Currency
Publication date: Not specified
Description
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely...
Community Reviews
Content Warnings