The One to One Future by Don Peppers
The One to One Future

Don Peppers

The One to One Future

Don Peppers with Martha Rogers

429 pages first pub 1993 (editions)

nonfiction business informative slow-paced
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The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely...

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