If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity by Rob Adams

If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

Rob Adams

215 pages • first pub 2010 (editions)

nonfiction business informative reflective fast-paced
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Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If...

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