Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them by Donald W. Hendon
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
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Donald W. Hendon
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Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them

And Economic History; 8

Donald W. Hendon

205 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns continua...

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