Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger

Invisible Influence: The Hidden Forces that Shape Behavior

Jonah Berger

272 pages first pub 2016 (editions)

nonfiction business psychology science informative fast-paced
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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fas...

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