Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand by Pepper Miller

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand

Pepper Miller with Allyson Johnson (Narrator)

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nonfiction business medium-paced
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Description

Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares w...

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