The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan, David P. Norton

The Balanced Scorecard: Translating Strategy into Action

Robert S. Kaplan, David P. Norton

336 pages first pub 1996 (editions)

nonfiction business informative slow-paced
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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--of...

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