Display Advertising with Real-Time Bidding (Rtb) and Behavioural Targeting by Zhang, Jun Wang, Weinan

Display Advertising with Real-Time Bidding (Rtb) and Behavioural Targeting

Foundations and Trends(r) in Information Retrieval

Zhang, Jun Wang, Weinan

158 pages missing pub info (editions)

nonfiction computer science science technology
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Online advertising is now one of the fastest advancing areas in the IT industry. In display and mobile advertising, the most significant technical development in recent years is the growth of Real-Time Bidding (RTB), which facilitates a real-time ...

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