Must-Have: The Hidden Instincts Behind Everything We Buy by Geoffrey Miller

Must-Have: The Hidden Instincts Behind Everything We Buy

Geoffrey Miller

384 pages • first pub 2009 (editions)

nonfiction business psychology science informative reflective slow-paced
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Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author...

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