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639 pages • missing pub info (editions)
ISBN/UID: 9780130103369
Format: Not specified
Language: English
Publisher: Not specified
Publication date: 01 January 1989
Description
The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad...
Community Reviews
Content Warnings
639 pages • missing pub info (editions)
ISBN/UID: 9780130103369
Format: Not specified
Language: English
Publisher: Not specified
Publication date: 01 January 1989
Description
The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad...
Community Reviews
Content Warnings