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480 pages • first pub 2005 (editions)
ISBN/UID: 9781439039397
Format: Hardcover
Language: English
Publisher: South Western Educational Publishing
Publication date: 16 December 2005
Description
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for servi...
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Content Warnings
480 pages • first pub 2005 (editions)
ISBN/UID: 9781439039397
Format: Hardcover
Language: English
Publisher: South Western Educational Publishing
Publication date: 16 December 2005
Description
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for servi...
Community Reviews
Content Warnings