A Primer on Decision Making by Chip Heath, James G. March

A Primer on Decision Making

Chip Heath, James G. March

256 pages first pub 1994 (editions)

nonfiction business informative reflective slow-paced
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Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws...

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