Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy by David Travis, Philip Hodgson

Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

David Travis, Philip Hodgson

306 pages • first pub 2019 (editions)

nonfiction business design informative slow-paced
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Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on th...

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