Buying in: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker

Buying in: The Secret Dialogue Between What We Buy and Who We Are

Rob Walker

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nonfiction business
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Description

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and u...

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