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191 pages • first pub 2008 (editions)
ISBN/UID: 9780470823842
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 September 2008
Description
Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competiti...
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Content Warnings
191 pages • first pub 2008 (editions)
ISBN/UID: 9780470823842
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 September 2008
Description
Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competiti...
Community Reviews
Content Warnings