Branded!: How the 'Certification Revolution' is Transforming Global Corporations by Michael E. Conroy

Branded!: How the 'Certification Revolution' is Transforming Global Corporations

Michael E. Conroy

335 pages • first pub 2007 (editions)

nonfiction business economics challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

Why are retail giants paying premiums for ethically produced products . . . and not overcharging their customers?How have NGOs gained such power and credibility?What are the challenges of these new modes of corporate accountability for both NGOs a...

Read more

Community Reviews

Loading...

Content Warnings

Loading...