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289 pages • missing pub info (editions)
ISBN/UID: 9780890066478
Format: Hardcover
Language: English
Publisher: Artech House Publishers
Publication date: 01 May 1999
Description
Provides insights into the evolving role of service in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations. The text provides analysis o...
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289 pages • missing pub info (editions)
ISBN/UID: 9780890066478
Format: Hardcover
Language: English
Publisher: Artech House Publishers
Publication date: 01 May 1999
Description
Provides insights into the evolving role of service in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations. The text provides analysis o...