Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales by Michelle Helin, Linda Goodman

Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

Michelle Helin, Linda Goodman

256 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go abou...

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