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Gary Blake, Robert W. Bly
192 pages • first pub 1997 (editions)
ISBN/UID: 9780028626307
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as incre...
Community Reviews
Content Warnings
—
Gary Blake, Robert W. Bly
192 pages • first pub 1997 (editions)
ISBN/UID: 9780028626307
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as incre...
Community Reviews
Content Warnings