The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, the Blackwell Encyclopedic Dictionary of Marketing by

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, the Blackwell Encyclopedic Dictionary of Marketing

Blackwell Encyclopedia of Management

320 pages • missing pub info (editions)

nonfiction business medium-paced
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Description

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

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